A revenue-assurance platform presented with the precision finance leaders expect

Overview

Auditor Alpha is a digital internal auditor. It connects a company's CRM and its accounting ledger - HubSpot and Xero - and reconciles them continuously, flagging revenue that leaked between a closed deal and an invoice. Ecomsy designed and built the website and its interactive tools.

Business challenges

• An invisible problem. Revenue leakage - work delivered but never invoiced - rarely shows up until an audit, so buyers do not know they have it.
• A sceptical, numerate audience. Finance leaders want to see exactly how a discrepancy is caught before they trust the output.
• Value that depends on the company. What the product is worth changes with revenue and leakage rate, so one headline figure would mislead.

The scope

A precise, calm marketing site with the evidence finance teams ask for: the method, the integrations and a way to estimate value for their own business.

Key priorities

• Show a real (redacted) discrepancy report
• Explain the two-connection architecture
• Let visitors estimate their own leakage
• Keep the tone measured and exact

Solution

We let the product make its own case: the method, a sample output and a calculator, instead of adjectives.

• Proof before promises. A redacted discrepancy report and the matching engine behind it, side by side.
• The architecture in one diagram. CRM and ledger feeding one engine through read-only connections.
• An ROI simulator. Sliders for annual revenue and leakage rate produce an estimate for the visitor's own business.

The result. A site that answers a finance team's first three questions - how does it work, what does it connect to, what is it worth to us - without a sales call.