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Project brief template

A simple brief that helps us (or any agency) scope your project faster and more accurately.

A clear brief is the cheapest way to get a better project. It helps any agency understand what you actually need, quote accurately, and avoid the back-and-forth that wastes everyone's time. You don't need anything fancy - just answers to the right questions. Copy the structure below into a document and fill it in.

1. About your business
  • Who you are and what you do, in a sentence or two
  • Your customers and the market you operate in
  • Your website or links to anything that exists today

2. The project and its goals

Be concrete about what success looks like. "More sales" is a wish; "a store that takes orders and syncs stock" is a brief.

  • What you want built (a store, an app, a website, a tool)
  • The single most important goal it must achieve
  • Two or three secondary goals, if any
  • How you'll know it worked - the metric that matters

3. Scope and must-haves

  • Features you definitely need (the non-negotiables)
  • Nice-to-haves you'd like if budget allows
  • Anything explicitly out of scope
  • Examples or competitors whose approach you admire
4. Practical details

These answers let an agency give you a realistic quote instead of a vague range.

  • Your budget range (a range is fine - it guides the solution)
  • Your ideal timeline or any hard deadline
  • Who the decision-maker and main contact will be
  • Existing tools or systems it needs to connect to

Why this matters

The clearer your brief, the faster and more accurately you'll be quoted - and the fewer surprises everyone gets later. Even half-finished answers help enormously; a good partner will fill the gaps with you. Send us your filled-in brief and we'll come back with a clear, itemised proposal within a day or two.

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