A goal-tracking platform that works as a "digital mirror" for individuals and groups

Overview

The Digital Truth App, from My Digital Self, LLC, helps people and groups create, document, track and challenge their personal, professional and wellness goals. Ecomsy designed the marketing website and the web app dashboard.

Business challenges

• Goals that drift. Personal and professional goals are set once and rarely tracked.
• Different roles, one product. Individuals, group managers and challenge managers each need their own view and plan.
• An abstract idea. "Leading yourself" is hard to picture until you see the dashboard.

The scope

A website that makes the idea concrete and explains the roles and plans, alongside a clear dashboard for tracking goals.

Key priorities

• Make the "digital mirror" idea concrete
• Explain each user role
• Show the dashboard early
• Offer a free way to start

Solution

We paired a simple, illustrated explanation of the idea with a clear look at the product itself.

• The idea, illustrated. A "digital mirror" that shows a better version of yourself.
• Six pillars of growth. Understanding, personality, progress, challenges, rewards and more, each with its own icon.
• Plans by role. Free, individual, group manager and challenge manager plans, compared side by side.

The result. A product and site that turn an abstract self-development idea into something people can start using today.