A universal wish list and gift registry that works with any store

Overview

GiftList lets people save gift ideas from any online store into one list, share it with a single link, and organise group gift exchanges such as Secret Santa, with occasions, e-cards and gift guides alongside. Ecomsy designed the web app interface and the marketing website.

Business challenges

• Wish lists tied to one store. Most registries only work with the store that runs them.
• Duplicate gifts. Without a shared view, two people buy the same thing.
• Users of every age. The product has to be effortless for grandparents and teenagers alike.

The scope

A friendly, simple product and site that explain the idea in seconds and work beautifully on the web and on the phone.

Key priorities

• Save from any store, in one tap
• Share one link for every occasion
• Keep surprises secret
• Make group gifting simple

Solution

We kept every screen to one job, so the product feels obvious however confident the user is with technology.

• Save while you shop. An app, a browser extension or a pasted link - every route ends in the same list.
• Reserved, but hidden. Givers see what is taken; the list owner is not told until they choose to reveal it.
• Holiday gifting in one place. Wishlists, family groups and Secret Santa in one free account.

The result. A gifting product people understand at a glance, used across the web and on iOS and Android.