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Content inventory sheet

Map your pages and content before a redesign or migration.

Before any redesign or platform migration, you need to know exactly what you have. A content inventory is a simple sheet that lists every page so nothing valuable gets lost, broken, or accidentally dropped. It's unglamorous work that prevents expensive mistakes.

What to capture for each page

Create a spreadsheet with one row per page and these columns:

  • URL - the current web address
  • Page title - what the page is
  • Type - landing page, blog post, product, policy, etc.
  • Keep / update / remove - your decision for the new site
  • Traffic - roughly how much it gets (from your analytics)
  • New URL - where it will live after the move
  • Notes - anything special (redirects, forms, embeds)

How to use it

Work through your whole site methodically and fill in a row for every page. Then make the keep/update/remove call for each one. For anything you're removing or moving, plan a redirect from the old URL to the right new page - this is what protects your search rankings during a migration.

Why it saves you money

Skipping the inventory is how sites lose pages, break links, and tank their SEO during a redesign. An hour spent listing your pages now prevents days of cleanup later - and gives whoever builds your new site a clear map to work from. If you'd like, we can run the inventory and migration plan for you as part of a redesign.

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